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Managing your content management system
May.2006In the last five years content management systems (CMS) have revolutionised the way companies administer their websites. Before the introduction of this highly useful software, websites were static html pages and updating them relied on technological know-how.
The introduction of content management systems has made up-to-date and relevant sites accessible to all companies. The systems are simply an interface between the server and a database, so no in-depth knowledge is required to update a site in a matter of minutes. A CMS is an exceptionally time and cost efficient tool, cutting out the need for an internet agency to make changes to a company’s website.
Most website upgrades now include the introduction of a content management system, as companies become wise to the benefits. So, how can you make this tool work for your business?
Don’t be scared
Content management systems really don’t need much technical knowledge to operate, so don’t be put off updating your website. Reputable web agencies will guide you through your system, rather than leaving you to struggle. Often, a simple change such as adding a new image to your homepage can be enough to give your site a fresh look, and it only takes a couple of minutes to implement it. Well worth the effort!
Put aside time and nominate the task
Using your content management system to update your website is often one of those tasks that gets shunted to the bottom of your ‘to do’ list. It’s a shame not to take advantage of this invaluable tool, so why not put aside a set time every week to update your site? That way it doesn’t feel like the task is eating into time that you should be using for something else. Another good idea is to nominate one person whose responsibility it is to update the website.
Clear out your store cupboard
Naturally, some of your products will be big sellers, whilst others will need a little more help. We’d recommended playing around with the way you present your products on your website. Maybe one month push the slow movers to the fore, giving them priority listings as feature boxes and special offers. See if this works to increase sales, and juggle the way that you present information until you find the most effective option. Products that no longer work for your company can easily be removed to make way for new lines.
Tell the world your news
Make the most of your ability to update your site almost instantaneously and showcase your most recent company news. Visitors will be attracted to current stories and promotions, but easily frustrated by out-of-date information. Adding snippets of information about new products and services, along with monthly top tips provides an inviting, personal touch.
Put feedback into practise
Conducting a focus group, or simply asking a couple of clients for feedback on your site, is invaluable to ensure that you’re in tune with your audience’s needs and views. If you do encounter negative feedback, make sure you act on it and use your content management system to implement changes such as providing more information about each product or maintaining current news pages.
