SEO (and PPC) Account Executive

Fantastic opportunity to join a multi award winning and growing digital marketing agency in Cheshire as an SEO account manager, taking responsibility for devising optimised content ideas and implementing SEO strategies designed to drive business and develop organic exposure for new and existing clients.

Clear and demonstrable experience of undertaking on-page SEO activity, technical SEO improvements and performance analysis. Familiar with industry tools and Google Analytics, as well as a personal hunger to stay abreast of developing trends within the industry.

Taking responsibility for the planning and delivery of digital marketing campaigns for new and existing clients. This role demands an understanding of the full digital marketing mix (SEO, PPC, email, paid and earned social), a strong work ethic, a true commitment to excellent client care, an ideas person and more…

Experience with and understanding of Google Ads would be of great benefit to this role.  Although not a major focus, occasional ad campaign setups and monthly management of small campaigns will be required.

Clear and demonstrable experience of digital marketing campaigns for B2C and B2B Clients is essential.  Content ideation and creation will also be key to this role.

This position would suit an individual with a good work ethic, attention to detail and the ability to hit the ground running.  The ability to manage multiple clients and have strong organisational skills is a must.

KEY CHARACTERISTICS:

• Excellent written and verbal communication skills
• Ability to interpret and identify clients’ needs/requirements
• Attention to detail
• On-page SEO knowledge
• Awareness of Google Ads/PPC
• Knowledge of other Google products
• Strategic thinking
• Proactive

REQUIRED SKILLS:

• Knowledge of technical, on-page and off-page SEO
• Content ideation skills and copywriting abilities
• Follow internal processes using Slack, Asana, Trello, QuickBooks etc
• An ability to understand product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
• Experience in providing keyword research, forecasts and performance reports around core SEO metrics, including backlinks, keyword rankings, traffic and revenue
• Experience using a range of SEO tools such as Screaming Frog, SEMRush, Ahrefs etc
• Familiarity with CMS’, especially WordPress
• Client facing/relationship building.

DESIRED SKILLS

• A basic understanding of key web technologies, including HTML, Javascript, CSS and implementing structured data types
• An understanding of digital PR and backlinks

MAIN RESPONSIBILITIES:

• Manage day to day client interaction
• Act as point of contact for clients – maintaining close relationships
• Complete research for new business and pitch writing
• Track hours against client budget
• Feed into larger strategy for clients and take responsibility for your own tasks
• Keyword research
• Carrying out technical audits
• Analysis of SERPs, analytics data, plus competitor and industry activity to make continual improvements to websites
• Monitoring Google Search Console and Analytics to identify on-site problems and communicating with relevant teams to resolve these
• On-page optimisation
• Working alongside agency colleagues to meet client objectives and support client-care
• Content ideation, creation, expansion and optimisation
• Regularly monitor and report on the success of campaigns
• Creating and assisting in the presentation of client facing documents
• Paid search management – Google Ads experience.

ADMIN RESPONSIBILITIES:

• Keep client folders up-to-date
• Managing Asana
• Using the ticketing system effectively
• Tracking time accurately on QuickBooks
• Answering the telephone.

BENEFITS:

• Flexible hours
• Hybrid working
• Birthday off
• Friday drinks
• Quarterly team pizza
• Company days out
• Awards ceremonies and parties
• Office dogs.

If you like the sound of this role, send over your CV to management@firstinternet.co.uk