First Internet/Services/Digital Marketing Services for Law Firms

Law Firms Trusted Digital Marketing Partner

First Internet was established back in 1998 (alongside the dawn of Google itself), where we’ve since helped hundreds of clients achieve success through their website. Over these 27 years, we’ve learnt from mistakes and victories, helping us hone our multi-service marketing agency into specialists in certain sectors.

First Internet’s approach to Digital Marketing is human-first. We help law and legal teams build momentum towards commercial goals first and foremost, keeping our delivery straightforward and transparent.

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What's included in our law firm digital marketing services?

Our tailored digital marketing packages are built to improve online presence, attract more clients, and close gaps against competition. We offer a multi-service digital marketing strategy that encompasses website design and development, search engine optimization (SEO), and social media marketing, alongside a number of other channels such as paid advertising.

Integrating these channels provides a digital marketing service designed to help attorneys and law firms enhance their online presence, build credibility, and generate leads.

260 percent increase in clicks

Website Build

A modern and and high-performing website is the shop window of any successful digital marketing strategy. We build powerful, mobile-friendly websites that build trust with clients, reflecting the required tone, experience and expertise of your firm. Each website design is centered around clear calls to action, shortening the path to conversion as much as possible. We also provide ongoing website maintenance and updates to keep your site online 24/7.

SEO

SEO is a crucial investment for ensuring your business ranks highly in search results. Our SEO strategy includes optimisation for AI search, copywriting and technical fundementals, link building and content plans to deliver a full scope of work. Local SEO is often a key pillar with law firms, helping you appear in Google’s local search results and Google Maps, where many potential clients are going to be.

Social Media

Social media marketing is an essential tool for law firms to engage with their audience, build trust, and showcase their expertise. Our team manages your social media profiles, ensuring consistent posting, community engagement, and audience interaction. With regular analytics and performance reports, we provide insights into audience behavior and campaign effectiveness, allowing for data-driven adjustments to maximize success.

SEO Process diagram

What is the best digital marketing approach for law firms?

The best digital marketing strategy for law firms focuses on building trust, demonstrating expertise, and maintaining a professional yet approachable tone. A strong online presence is essential, ensuring potential clients feel confident in choosing legal or financial services.

A well-structured and professional website creates a strong first impression, making it easy for visitors to find relevant information and take action. Clear, authoritative content further enhances credibility, whether through informative articles, legal guides, or case studies that address common client concerns. When content is written or endorsed by legal experts, it strengthens the firm’s reputation and fosters trust.

Visibility is also crucial. Optimised content, strategic keyword use, and local search tactics help position the firm where potential clients are actively searching. Engaging with audiences through valuable insights, updates, and testimonials reinforces credibility and keeps the firm top of mind. A consistent and polished digital presence ensures legal professionals stand out in a competitive market while maintaining the trust and professionalism clients expect.

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Testimonials

  • "We’ve really noticed an increase in business. Their insight and consistent care alongside their work on our SEO and PPC campaigns has ensured the enquiries keep on coming."

    John Roberts - Managing Director
    Timbermat

  • "We are a new customer and so far the service has been excellent. We’re very excited about building a long working relationship with all the team and First Internet."

    James Mountain
    Fire Shield Systems

  • "We needed a new website that provided our customers with a high level of service. We’re extremely pleased with First Internet’s cutting edge approach to this project and the impressive results we’ve seen in such a short time. The agency has really strengthened our online presence and we are looking forward to seeing the fruits of what’s shaping up to be a highly effective long-term online campaign."

    Richard Cawthra - Managing Director
    Simplicity New Look

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Call us on: +44 (0) 161 941 5330 or email us: info@firstinternet.co.uk

Get in touch today!