If you have an online store, driving traffic to it is essential for boosting sales, eCommerce SEO is one of the most effective strategies to achieve this.
The main goal of eCom SEO is to improve your website’s organic rankings and brand visibility, lifting search result positions on Google for the most relevant and valuable shopping keywords.
As the eCommerce space and competition continues to grow each year, having an effective SEO strategy has never been more important for standing out.
We’ll conduct an in-depth website audit, identifying the first steps of action needed for your campaign. We’ll look at everything, understanding the entire user journey, from the acquisition stage to the conversion stage. This will include website health checks, UX analysis, keyword performance, new page opportunities and more.
Keyword research is about learning exactly who your customers are and the phrases they search to find your products. We’ll do a deep-dive into your entire site map, identifying relevant and valuable keywords for your parent and child category pages, alongside your best-selling products.
We write effective copy that both reads well, and ranks well. Our team of copywriters are highly experienced in writing helpful, reliable, people-first content for both SME’s and nationwide household brands.
We go the extra mile to make sure your website is as search-engine-friendly as possible. This includes everything from URL structure and meta tags to heading structure and internal linking – which are often overlooked by other agencies. This channel of optimisation helps improve the attractiveness and trustworthiness of your results in Google against competitors.
Website design and experience plays a massive role in how users interact and convert. We make sure your website looks good, personifies your brand, and offers your customers a seamless journey to conversion. This includes creating a navigation menu that makes sense for the user, shortening website loading times, journey mapping, and improving the overall accessibility of the website.
If you don’t have a website, or need a complete overhaul, we can help you.
A well-built website is essential for ranking highly on Google; we make sure your website is sitting on stable foundations and performs on both mobile and desktop. We’ll address everything from improving website speed to fixing broken links to adding structured data. Our tech team has experience with nearly every CMS out there.
We’ll build your backlink profile, getting your website onto industry-relevant and high domain authority websites. This serves as a vote of confidence and informs search engines about the relevancy and trustworthiness of your website.
We use industry-leading tools to present accurate, real-time results, in a way that’s digestible for everyone. We’re completely transparent, showing you the wins and losses, alongside a clear strategy plan for how we’ll build your website.
→ Integrate your marketing strategy across the digital world. Our social media team is on-hand and ready to get your products in front of the eyes of millions, with game-changing ideas to make you stand out.
→ Have a website you’re proud to show off to your friends, family, and of course, your customers. Our website design team will infuse creativity with conversion-driven tactics guaranteed to improve your online revenue.
eCommerce SEO is a branch of Search Engine Optimisation focused on improving visibility and traffic of your online store. There are many elements to eCommerce SEO including keyword research, user-focused & search-engine-friendly copywriting, internal linking, navigation menus and much more.
If you have an online store and want to grow sales, then yes, SEO is right for your eCommerce business. The overall goal of eCommerce SEO is to get your website in front of as many eyes as possible on search engines, which in turn will help you grow your sales and become a market leader in your industry.
We use many metrics to assess the performance of your SEO campaign, some of these include:
We’re an eCommerce SEO agency who work with every CMS out there including Shopify, WooCommerce, BigCommerce and more. If you use an old, out-dated and unsupported CMS platform, we may suggest migrating platforms but this will ultimately help you save money and time in the long-run.
We start with the onboarding process, where we’ll go through the initial technical set up and campaign research in the first month. In the second month, we’ll start creating high-quality content and brand-optimised product pages, with the ultimate goal of improving traffic.
Call us on: +44 (0) 161 941 5330 or email us: info@firstinternet.co.uk
Get in touch today!
