First Internet is a multi-award-winning technical SEO agency based in Manchester, UK. We’ve been providing digital marketing services, including all aspects of SEO, to clients internationally for over 25 years.
Our marketing team are technical SEO specialists, with years of experience auditing 100s of sites between them, ensuring the best skills are available for your requirements.
SEO runs much deeper than just keywords and blogs. Technical SEO is a foundational practice than ensures a website is visible on search engines, such as Google. It’s great having perfect designs and insightful articles, but if the page isn’t crawlable, nobody will every find it!
Crawlability means that the algorithms, or spiders, that search engines use to find and understand pages meets best practice standards and isn’t broken, lost or hidden. If you only remember one thing about technical SEO, the ability for Google to correctly find and index your pages is the most important.
Other elements which you’re likely to come across from a technical SEO perspective include things like URL structure, page speed, sitemap architecture and core web vitals, among many other things.
Depending on the project, we offer technical SEO services at different levels. For example, a good starting point for any SEO project is to conduct a full technical SEO audit. This is a comprehensive 100+ checklist, just like when you’re buying a car, that audits individual metrics across multiple technical categories to provide a benchmarked assessment of your website’s SEO health.
Another common entry point for technical SEO considerations is during a website migration. There can be a lot of things to track and realign when a new website is being developed, so a technical SEO project is an important step in ensuring SEO value isn’t lost, and just as importantly, any existing issues are identified and fixed (instead of being transferred!).
→ Integrate your marketing strategy across the digital world. Our social media team is on-hand and ready to get your products in front of the eyes of millions, with game-changing ideas to make you stand out.
→ Have a website you’re proud to show off to your friends, family, and of course, your customers. Our website design team will infuse creativity with conversion-driven tactics guaranteed to improve your online revenue.
In the agency world, a good technical audit should take 1 to 2 days. This comprises of a thorough, multi-point checklist of checks that run through all the most important aspects of website health. Our comprehensive technical SEO audit is constantly reviewed to ensure we’re checking against the latest developments in the world of SEO.
You can think of technical SEO as the roots of a tree – the vibrant colours and size of the tree itself will capture most attention, but the roots are what allows the tree to grow. Tech SEO is less glamorous, simply because it’s not as visible. It comprises of a lot of background activity that props a website up, whilst other parts of SEO take care of copywriting, headlines, targeting and overall user experience.
The best indicator for a good technical SEO agency is whether the process is made clear enough for different experience levels to understand.
Various technical issues can present themselves at different levels of severity, based on the status of your website. But most commonly, issues with broken links or hidden pages are ultimately going to have the biggest impact for most situations. Pages that can’t be accessed properly are never going to rank, which is not the situation you want to be in! Other problems such as slow page speed and non-sensical site structure will also be damaging to your SEO progress and overall visibility.
Call us on: +44 (0) 161 941 5330 or email us: info@firstinternet.co.uk
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