Black Brick

Services Used

Search engine optimisation

Social media marketing

User Experience (UX)

Google Ads/PPC

The Brief

Prior to working with First Internet, Black Brick‘s website was generating traffic, but absolutely no enquiries were coming through the site, and these enquiries equate to deals worth millions of pounds.  The challenge was not only to improve volumes of traffic and clicks from search, but to improve the quality of that traffic, both regionally and nationally, during extremely turbulent times in both the property and political landscape.

The Solution

To address the specific needs of this audience we strategised a multifaceted campaign, working in collaboration with additional channels outside of standard SEO. The approach needed to be adaptable and quick to implement, due to the volatility of the market and the advent of AI search.  We also had to ensure each channel complemented the others, without creating cannibalisation.  This could not be a textbook SEO campaign. For this we utilised a variety of digital channels at our disposal  – integrate/collaborate with PR, social media, podcasts and a YouTube channel.